RevThinking.

Why running a creative business is unlike any other.

Conventional wisdom doesn't work for a creative business.

Have you ever talked with a business owner in a different industry and heard yourself say:

"That may be true, but in a creative business, it's different..."

You're right. Because running a creative business is unlike running any other type of business.

We don't have inventory. We never create the same thing twice. We sell subjectivity. And our work isn't done until the client is "happy"... or we run out of time... or...

What sort of strange business is this? And what formula empowers creative companies to thrive despite these ambiguities?

The good news: the best way to deal with the future is to create it. And it just so happens, you are in the creating business.

YOUR 2 AM ISSUES

What's the secret to success? There are 7 of them.

Unlike a conventional business, as a creative company evolves it masters seven different areas of business. These areas are called the 7 Ingredients™.

This is how it all stacks up. And now you know what's been keeping you up at night.

The good news: mastering the fundamentals empowers you to delegate. As your team owns each Ingredient, you are increasingly able to focus on your Genius and do more of what you love... while running a great creative business.

i1

Entrepreneurship

Embracing risk, buying low/selling high, and growing your business into a valuable asset.

i2

Creative

Developing talent, teamwork, and expertise that produces great work.

i3

Production

Dynamically managing production to maximize creativity while maintaining profitability.

i4

Sales

Consistently building relationships and sharing expertise to win opportunities.

i5

Finance

Paying yourself first and gaining visibility into the future.

i6

Marketing

Amplifying your reputation and growing a fanatical following.

i7

Operations

The oil between the gears: smoothly meshing each Ingredient with all the others.

Seasons of the creative COMPANY

How your studio evolves.

Potential Strength
Common Growth
Starting
i1: Entrepreneurship
i2: Creative
Emerging
i3: Production
i4: Sales
Thriving
i5: Finance
i6: Marketing
Maturing
i7: Operations
STARTUP COMPANY
self-managing COMPANY
GO DEEPER

Learn more.

Ready to learn more about what it takes to run a thriving creative business? Start with the RevThinking Podcast or The Weekly Briefing.

RevThinking PodcastThe Weekly Briefing
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