Why running a creative business is unlike any other. And what to do about it.
Have you ever talked with a business owner in a different industry and heard yourself say:
"That may be true, but in a creative business, it's different..."
And you are right. Because running a creative business is unlike running any other type of business.
We don't have inventory. We never create the same thing twice. We sell subjectivity. And our work isn't done until the client is "happy"... or we run out of time.
What sort of strange industry is this? And what formula empowers creative companies to thrive in it?
The good news: the best way to deal with the future is to create it. And it just so happens, you are in the creating business.
YOUR 2 AM ISSUES
Unlike a conventional business, as a creative company matures it masters seven different areas of business. These areas are called the 7 Ingredients™.
This is how it all stacks up. And now you know what's been keeping you up at night.
001
Naïveté: When you started your company, you thought this was the only ingredient required.
002
One part risk-taking and another part solution-making: Bringing together needs and resources to create exceptional value.
003
Getting the work done: On time, on budget, and on the mark, every time.
004
Seizing opportunities: Building relationships and sharing expertise.
005
Gaining visibility: Influence and control over the decision points that create your future.
006
Nurturing: Cultivating the fields and planting the seeds for future sales harvesting.
007
The oil between the gears: Each Ingredient meshing smoothly with all the others.
Seasons of the creative COMPANY
CONSULTANTS & ADVISORS
