Why running a creative business is unlike any other.
Have you ever talked with a business owner in a different industry and heard yourself say:
"That may be true, but in a creative business, it's different..."
You're right. Because running a creative business is unlike running any other type of business.
We don't have inventory. We never create the same thing twice. We sell subjectivity. And our work isn't done until the client is "happy"... or we run out of time... or...
What sort of strange business is this? And what formula empowers creative companies to thrive despite these ambiguities?
The good news: the best way to deal with the future is to create it. And it just so happens, you are in the creating business.
YOUR 2 AM ISSUES
Unlike a conventional business, as a creative company evolves it masters seven different areas of business. These areas are called the 7 Ingredients™.
This is how it all stacks up. And now you know what's been keeping you up at night.
The good news: mastering the fundamentals empowers you to delegate. As your team owns each Ingredient, you are increasingly able to focus on your Genius and do more of what you love... while running a great creative business.
Embracing risk, buying low/selling high, and growing your business into a valuable asset.
Developing talent, teamwork, and expertise that produces great work.
Dynamically managing production to maximize creativity while maintaining profitability.
Consistently building relationships and sharing expertise to win opportunities.
Paying yourself first and gaining visibility into the future.
Amplifying your reputation and growing a fanatical following.
The oil between the gears: smoothly meshing each Ingredient with all the others.
Seasons of the creative COMPANY