When your studio is ready to hire a full-time sales person (most firms give this position the title of Executive Producer), it’s an exciting time. You have visions of your new EP bringing in fresh clients with exciting projects and fat budgets.
Reality check: sales is hard. And many salespeople – even the good ones – approach the job without knowing what really works. So how do you set up your EP for success? The key is to view sales not as a hope or even a skill, but as a system.
In my conversation with with RevThink’s Tim Thompson, we discuss how implementing a sales process can greatly increase your studio’s odds of success.