Mentoring Modules

MODULE 1: ENTREPRENEURSHIP

Embrace Your Genius

The Ceiling of Complexity
Imagine 10X
Identify Your Genius… And Your Unacceptables
Embrace Your Genius

Module 2: Marketing

THE CREATIVE FIRM SALES CYCLE

Stop Selling When You Should Be Marketing
Communicating Personally At Scale
Moving Prospects Through Your Sales Cycle
The Magic Of Routines

Module 3: Sales

THE SALES CONVERSATION

The Dream Of Sales
Sales Is Not A Dirty Word
Laying The Foundation
The 3 Secrets To Sales
Example Conversations

Module 4: Entrepreneurship

CREATE THE FUTURE BY SETTING GOALS

Your Bigger Future
Learning To Love Goals
Climbing The Mountain
Create The Future
Look Forward, Measure Backward

Module 5: Marketing

POSITIONING YOUR STUDIO

Don’t Suck
A New Definition of Positioning
The Three P’s of Positioning
Case Studies and Examples
Carve Out Your Positioning

Module 6: Sales

Fewer Proposals, More Projects

An Exciting Opportunity?
The 12 Regrettable Steps
A Better Way: Be the Expert
Qualify The Prospect and Project
Write Your Proposal

Module 7: Entrepreneurship

Build Your Team

Complexity Killed the Genius
The Delegation Equation
Who to Hire
When to Build Your Team
Do’s and Don’ts

Module 8: Marketing

Step Up & Stand Out

Getting In To Ad Agencies, TV Networks and Direct-to-Client
Get Out There and Go Get The Work
Conferences, Awards and PR

Module 9: Sales

The Three R’s

Every Project Has A Budget
Upselling with Imagination and Anchoring
Charge Like You’re the Best (So You Have to Be the Best)
The Three R’s

Module 10: Entrepreneurship

The Secret Weapon to Killer Creativity

Free Time As Preparation, Not Reward
Multiply Your Creativity
Scheduling Rejuvenation

Module 11: Marketing

Target the Clients & Projects You Want

Cold Outreach and Automation
Advanced Lead Generation
Email Strategies
Researching Your Client’s Real Needs

Module 12: Sales

Bigger and Better Sales

Great Sales Is Great Relationships
What Clients Really Want
Negotiating
Closing